Archive for July, 2010

Top 3 tips for marketing through content

Thursday, July 8th, 2010

In real estate it is location, location, location. For advertising, too. What many marketers haven’t figured out is how to find the right location. The key, according to Gather’s CEO and Founder Tom Gerace is to use content. The problem is that just any content won’t do the job; in that case it is important [...]

Cedar Fair turns to mobile for consumer engagement

Thursday, July 8th, 2010

Forget those paper maps with showtimes and ride locations. Although those maps still exist and are handed out by the millions each year, one major amusement park company is turning to mobile to help visitors reach special events, rides and shows. Hipcricket is powering the mobile offerings doled out to opt-in park visitors to eight [...]