Archive for the 'Business' Category

Cedar Fair turns to mobile for consumer engagement

Thursday, July 8th, 2010

Forget those paper maps with showtimes and ride locations. Although those maps still exist and are handed out by the millions each year, one major amusement park company is turning to mobile to help visitors reach special events, rides and shows.
Hipcricket is powering the mobile offerings doled out to opt-in park visitors to eight […]

Use the Right Words to Get a Better Response

Wednesday, February 25th, 2009

So you have got a great medium to reach your audience. Your ad has all the graphics spiffed up to attract attention and you have a great eye-catching photo. You know people are looking at it. But no one is responding. What’s going on?
Your copy is falling flat, that’s what. You need to use active […]